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The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.\u003c\/p\u003e\u003cp\u003eConsumer Claims\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% said lips appeared more hydrated*\u003c\/li\u003e\n\u003cli\u003e96% experienced increased lip volume \u0026amp; fullness for a maximum plumping effect*\u003c\/li\u003e\n\u003cli\u003e93% felt they achieved doctor’s office worthy plumping without the needle*\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Based on consumer perception survey \u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"100 Original","offer_id":45228866928749,"sku":"LGL227-100","price":2.4,"currency_code":"USD","in_stock":true},{"title":"230 Sparkling Pink","offer_id":45228866961517,"sku":"L146230001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"240 Luminoso","offer_id":45228866994285,"sku":"L146240001","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/Balmshell_PDP_Product_Swatch.png?v=1779679994"},{"product_id":"keep-it-full-glossy-plumping-balm","title":"Keep It Full Glossy Plumping Balm","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\"\u003eTurn shine \u0026amp; volume all the way up! 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You know you want to.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven to increase lip volume after 4 weeks** \u003c\/li\u003e\n\u003cli\u003e100% felt lips were hydrated, nourished \u0026amp; instantly softer \u0026amp; smoother*\u003c\/li\u003e\n\u003cli\u003e100% saw a clinically measured increase in lip hydration by an average of 22.5% after 1 application*\u003c\/li\u003e\n\u003cli\u003e93% felt all-day hydration \u0026amp; smoother looking Iips over time.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*based on consumer \u0026amp; clinical testing; 4WK clinical results based on daily use.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Ballet","offer_id":45228867846253,"sku":"M047110001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"120 Ribbon","offer_id":45228867879021,"sku":"M047120001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"130 Puff","offer_id":45228867911789,"sku":"M047130001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"140 Moi","offer_id":45228867944557,"sku":"M047140001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"150 Hazel","offer_id":45228867977325,"sku":"M047150001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"160 Honey","offer_id":45228868010093,"sku":"M047160001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"170 Spice","offer_id":45228868042861,"sku":"M047170001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"180 Jam","offer_id":45228868075629,"sku":"M047180001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"190 Bisou","offer_id":45228868108397,"sku":"M047190001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"200 Chili","offer_id":45228868141165,"sku":"M047200001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"210 Lana","offer_id":45228868173933,"sku":"M047210001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"220 Truffle","offer_id":45228868206701,"sku":"M047220001","price":3.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_KeepItFull_PlumpingBalm_110_PDP_ProductWithSwatch.png?v=1779680000"},{"product_id":"fruit-fetish-lip-oils","title":"Fruit Fetish Lip Oils","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cspan class=\"ui-provider fz b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003eHint - it’s all about the tint! Fruit Fetish Lip Oils, America’s #1 lip oil*, deliver instant moisturization, and glossy shine in a never sticky formula with a subtle tint of color. These custom oil blends combine fruit extracts \u0026amp; Vitamin E to nourish \u0026amp; hydrate lips while making wear ultra-comfortable. Meet your new go-to – 0% chance you’ll leave your house without it!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cspan class=\"ui-provider fz b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e*Based on Nielsen data for 52 weeks ending 7\/15\/23 \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"220 Candy Apple","offer_id":45228868436077,"sku":"L132220001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"240 Hot Cocoa","offer_id":45228868468845,"sku":"L132240001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"250 Mulled Wine","offer_id":45228868501613,"sku":"L132250001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"110 Passion Fruit Coconut","offer_id":45228868534381,"sku":"LOI175-110","price":2.6,"currency_code":"USD","in_stock":true},{"title":"120 Strawberry Melon","offer_id":45228868567149,"sku":"LOI175-120","price":2.6,"currency_code":"USD","in_stock":true},{"title":"130 Raspberry Peach","offer_id":45228868599917,"sku":"LOI175-130","price":2.6,"currency_code":"USD","in_stock":true},{"title":"140 Cherry Lime","offer_id":45228868632685,"sku":"LOI175-140","price":2.6,"currency_code":"USD","in_stock":true},{"title":"150 Luminoso","offer_id":45228868665453,"sku":"L132150001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"160 Lychee Nectar","offer_id":45228868698221,"sku":"L132160001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"170 Honey Fig","offer_id":45228868730989,"sku":"L132170001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"180 Cranberry Currant","offer_id":45228868763757,"sku":"L132180001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"190 Blackberry Agave","offer_id":45228868796525,"sku":"L132190001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"200 Coco Cacao","offer_id":45228868829293,"sku":"L132200001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"210 Black Cherry Vanilla","offer_id":45228868862061,"sku":"L132210001","price":2.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_FruitFetishLipOil_210_PDP_ProductWithSwatch.png?v=1779680007"},{"product_id":"keep-it-full-nourishing-lip-plumper","title":"Keep It Full Nourishing Lip Plumper","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" dir=\"ltr\" class=\"ui-provider a b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\"\u003eFor intense hydration and pout maximization-- Keep It Full. This semi-sheer, high gloss plumper applies like butter, with a slight cooling sensation for a natural plumping effect. Formulated with a plumping peptide complex, lip-loving oils, and Hyaluronic Acid, this ultra-nourishing formula helps deliver max moisture with a lightweight, non-sticky feel. With the perfect amount of sheer color, shine and plumping for naturally enhanced looking lips, no wonder Keep It Full is America's #1 lip plumper!* \u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e *Milani calculation based on data reported by Nielsen US xAOC data for 52-week period ending 7\/15\/2023.\u003cbr\u003e\u003cul\u003e\u003c\/ul\u003e","brand":"Milani Cosmetics","offers":[{"title":"01 Champagne","offer_id":45228872990829,"sku":"MNLG-01","price":2.4,"currency_code":"USD","in_stock":true},{"title":"02 Nude Shimmer","offer_id":45228873023597,"sku":"MNLG-02","price":2.4,"currency_code":"USD","in_stock":true},{"title":"03 Prismatic Peach","offer_id":45228873056365,"sku":"MNLG-03","price":2.4,"currency_code":"USD","in_stock":true},{"title":"04 Luminoso","offer_id":45228873089133,"sku":"MNLG-04","price":2.4,"currency_code":"USD","in_stock":true},{"title":"08 Soft Rose","offer_id":45228873121901,"sku":"MNLG-08","price":2.4,"currency_code":"USD","in_stock":true},{"title":"09 Moonlight","offer_id":45228873154669,"sku":"MNLG-09","price":2.4,"currency_code":"USD","in_stock":true},{"title":"10 Gold Dust","offer_id":45228873187437,"sku":"MNLG-10","price":2.4,"currency_code":"USD","in_stock":true},{"title":"11 Tropical Shine","offer_id":45228873220205,"sku":"MNLG-11","price":2.4,"currency_code":"USD","in_stock":true},{"title":"12 Sparkling Pink","offer_id":45228873252973,"sku":"MNLG-12","price":2.4,"currency_code":"USD","in_stock":true},{"title":"13 Rosewood","offer_id":45228873285741,"sku":"MNLG-13","price":2.4,"currency_code":"USD","in_stock":true},{"title":"15 Natural Luster","offer_id":45228873318509,"sku":"MNLG-15","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_KeepItFull_LipPlumper_01_PDP_PoductWithSwatch_2.png?v=1779680041"},{"product_id":"color-fetish-lipstick","title":"Color Fetish Balm Lipstick","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMILANI COLOR FETISH LIPSTICK\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeet your new balm bestie! 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Take lips to the max with the Keep it Full Maxxx Lip Plumper – an ultra-plumping gloss with high-impact color and serious shine that helps visibly plump lips. Milani’s Triple X Plumping technology features a unique blend of lip-loving actives – \u003cspan\u003evolumizing Maxi-Lip™\u003c\/span\u003e, nourishing Mango Seed Oil, and Chili Pepper Resin for a next-level tingling sensation. 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