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The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.\u003c\/p\u003e\u003cp\u003eConsumer Claims\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% said lips appeared more hydrated*\u003c\/li\u003e\n\u003cli\u003e96% experienced increased lip volume \u0026amp; fullness for a maximum plumping effect*\u003c\/li\u003e\n\u003cli\u003e93% felt they achieved doctor’s office worthy plumping without the needle*\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Based on consumer perception survey \u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"100 Original","offer_id":45228866928749,"sku":"LGL227-100","price":2.4,"currency_code":"USD","in_stock":true},{"title":"230 Sparkling Pink","offer_id":45228866961517,"sku":"L146230001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"240 Luminoso","offer_id":45228866994285,"sku":"L146240001","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/Balmshell_PDP_Product_Swatch.png?v=1779679994"},{"product_id":"keep-it-full-glossy-plumping-balm","title":"Keep It Full Glossy Plumping Balm","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\"\u003eTurn shine \u0026amp; volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort \u0026amp; a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter \u0026amp; a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven to increase lip volume after 4 weeks** \u003c\/li\u003e\n\u003cli\u003e100% felt lips were hydrated, nourished \u0026amp; instantly softer \u0026amp; smoother*\u003c\/li\u003e\n\u003cli\u003e100% saw a clinically measured increase in lip hydration by an average of 22.5% after 1 application*\u003c\/li\u003e\n\u003cli\u003e93% felt all-day hydration \u0026amp; smoother looking Iips over time.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*based on consumer \u0026amp; clinical testing; 4WK clinical results based on daily use.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Ballet","offer_id":45228867846253,"sku":"M047110001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"120 Ribbon","offer_id":45228867879021,"sku":"M047120001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"130 Puff","offer_id":45228867911789,"sku":"M047130001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"140 Moi","offer_id":45228867944557,"sku":"M047140001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"150 Hazel","offer_id":45228867977325,"sku":"M047150001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"160 Honey","offer_id":45228868010093,"sku":"M047160001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"170 Spice","offer_id":45228868042861,"sku":"M047170001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"180 Jam","offer_id":45228868075629,"sku":"M047180001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"190 Bisou","offer_id":45228868108397,"sku":"M047190001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"200 Chili","offer_id":45228868141165,"sku":"M047200001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"210 Lana","offer_id":45228868173933,"sku":"M047210001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"220 Truffle","offer_id":45228868206701,"sku":"M047220001","price":3.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_KeepItFull_PlumpingBalm_110_PDP_ProductWithSwatch.png?v=1779680000"},{"product_id":"fruit-fetish-lip-oils","title":"Fruit Fetish Lip Oils","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cspan class=\"ui-provider fz b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003eHint - it’s all about the tint! Fruit Fetish Lip Oils, America’s #1 lip oil*, deliver instant moisturization, and glossy shine in a never sticky formula with a subtle tint of color. These custom oil blends combine fruit extracts \u0026amp; Vitamin E to nourish \u0026amp; hydrate lips while making wear ultra-comfortable. Meet your new go-to – 0% chance you’ll leave your house without it!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003cspan\u003e\u003cspan class=\"ui-provider fz b c d e f g h i j k l m n o p q r s t u v w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\"\u003e*Based on Nielsen data for 52 weeks ending 7\/15\/23 \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"220 Candy Apple","offer_id":45228868436077,"sku":"L132220001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"240 Hot Cocoa","offer_id":45228868468845,"sku":"L132240001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"250 Mulled Wine","offer_id":45228868501613,"sku":"L132250001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"110 Passion Fruit Coconut","offer_id":45228868534381,"sku":"LOI175-110","price":2.6,"currency_code":"USD","in_stock":true},{"title":"120 Strawberry Melon","offer_id":45228868567149,"sku":"LOI175-120","price":2.6,"currency_code":"USD","in_stock":true},{"title":"130 Raspberry Peach","offer_id":45228868599917,"sku":"LOI175-130","price":2.6,"currency_code":"USD","in_stock":true},{"title":"140 Cherry Lime","offer_id":45228868632685,"sku":"LOI175-140","price":2.6,"currency_code":"USD","in_stock":true},{"title":"150 Luminoso","offer_id":45228868665453,"sku":"L132150001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"160 Lychee Nectar","offer_id":45228868698221,"sku":"L132160001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"170 Honey Fig","offer_id":45228868730989,"sku":"L132170001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"180 Cranberry Currant","offer_id":45228868763757,"sku":"L132180001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"190 Blackberry Agave","offer_id":45228868796525,"sku":"L132190001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"200 Coco Cacao","offer_id":45228868829293,"sku":"L132200001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"210 Black Cherry Vanilla","offer_id":45228868862061,"sku":"L132210001","price":2.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_FruitFetishLipOil_210_PDP_ProductWithSwatch.png?v=1779680007"},{"product_id":"color-fetish-lipstick","title":"Color Fetish Balm Lipstick","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eMILANI COLOR FETISH LIPSTICK\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eMeet your new balm bestie! This medium-coverage buildable balm \u0026amp; lipstick in one is made with unique blend of oils known to nourish the lips for next-level moisture \u0026amp; shine that glide on effortlessly. The 100% vegan formula combines the rich hydration of a balm, the buildable color of a lipstick and the shine of a gloss in one product you’re going to want to keep on repeat.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Lustful","offer_id":45228876693613,"sku":"LLS176-110","price":2.2,"currency_code":"USD","in_stock":true},{"title":"120 Fantasy","offer_id":45228876726381,"sku":"LLS176-120","price":2.2,"currency_code":"USD","in_stock":true},{"title":"130 Lingerie","offer_id":45228876759149,"sku":"LLS176-130","price":2.2,"currency_code":"USD","in_stock":true},{"title":"140 Crave","offer_id":45228876791917,"sku":"LLS176-140","price":2.2,"currency_code":"USD","in_stock":true},{"title":"150 Roleplay","offer_id":45228876824685,"sku":"LLS176-150","price":2.2,"currency_code":"USD","in_stock":true},{"title":"160 Voyeur","offer_id":45228876857453,"sku":"LLS176-160","price":2.2,"currency_code":"USD","in_stock":true},{"title":"170 Kink","offer_id":45228876890221,"sku":"LLS176-170","price":2.2,"currency_code":"USD","in_stock":true},{"title":"180 Seduce","offer_id":45228876922989,"sku":"LLS176-180","price":2.2,"currency_code":"USD","in_stock":true},{"title":"190 Covet","offer_id":45228876955757,"sku":"LLS176-190","price":2.2,"currency_code":"USD","in_stock":true},{"title":"200 Bitten","offer_id":45228876988525,"sku":"LLS176-200","price":2.2,"currency_code":"USD","in_stock":true},{"title":"210 Nylon","offer_id":45228877021293,"sku":"LLS176-210","price":2.2,"currency_code":"USD","in_stock":true},{"title":"220 Tied Up","offer_id":45228877054061,"sku":"LLS176-220","price":2.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_ColorFetish_Balm_110_PDP_ProductWithSwatch.png?v=1779680083"},{"product_id":"fruit-fetish-lip-balm","title":"Fruit Fetish Lip Balm","description":"\u003cp\u003eSqueeze the day with our new fruit-flavored lip balms! 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