{"title":"All Products","description":"\u003cp\u003eAll Products\u003c\/p\u003e","products":[{"product_id":"clean-start-prep-step-facial-mist","title":"Clean Start Prep Step Facial Mist","description":"\u003cdiv\u003e\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\"\u003eSoothe \u0026amp; clarify with a clean start. Milani Clean Start Prep Step Facial Mist is a hydrating, sensitive skin-loving fine mist spray infused with Hypochlorous Acid, a multi-tasking powerhouse ingredient known for its purifying benefits. This electrolyte-infused formula helps to reduce the appearance of redness, improve texture, \u0026amp; promote healthy looking skin.* Spray it morning or night, or after a workout, to refresh skin \u0026amp; create a perfectly prepped makeup canvas. Formulated for face \u0026amp; body, and safe for all skin types.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":278,\"335559991\":2}'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul role=\"list\"\u003e\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\" role=\"listitem\"\u003e\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\"\u003e100% agree Prep Step is hydrating, gentle enough for daily use, \u0026amp; makes skin feel clean.*\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":278,\"335559795\":0,\"335559797\":0,\"335559991\":2}'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul role=\"list\"\u003e\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\" role=\"listitem\"\u003e\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\"\u003e94% agree Prep Step soothes \u0026amp; clarifies skin.*\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":278,\"335559795\":0,\"335559797\":0,\"335559991\":2}'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul role=\"list\"\u003e\u003cli data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"18\" data-list-defn-props='{\"335552541\":1,\"335559685\":720,\"335559991\":360,\"469769226\":\"Symbol\",\"469769242\":[8226],\"469777803\":\"left\",\"469777804\":\"\",\"469777815\":\"multilevel\"}' aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\" role=\"listitem\"\u003e\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\"\u003e85% agree skin looks healthy \u0026amp; clearer after use.*\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":0,\"335559685\":0,\"335559739\":160,\"335559740\":278,\"335559795\":0,\"335559797\":0,\"335559991\":2}'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\"\u003e*Based on 4-week consumer panel with twice daily use.\u003c\/span\u003e\u003cspan data-ccp-props='{\"201341983\":2,\"335559685\":0,\"335559740\":1,\"335559991\":2}'\u003e\u003c\/span\u003e\u003c\/p\u003e\u003c\/div\u003e","brand":"Milani Cosmetics","offers":[{"title":"Default Title","offer_id":45228866633837,"sku":"M070110001","price":2.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_CleanStart_PrepStepFacialMist_110_PDP_PoductWithSwatch.png?v=1779679989"},{"product_id":"keep-it-full-plumping-lip-liner","title":"Keep It Full Plumping Lip Liner","description":"\u003cp\u003e\u003cspan lang=\"EN-US\" data-contrast=\"auto\"\u003eFor lips that are fire, dial up the plump with Keep It Full Plumping Lip Liner. This buttery soft formula delivers immediately visible results with up to 8 hours of wear.* Infused with antioxidant \u0026amp; moisture-rich cocoa and mango butters, this nourishing formula features 1% Maxi-Lip\u003c\/span\u003e\u003cspan lang=\"EN-US\" data-contrast=\"auto\"\u003e\u003cspan data-fontsize=\"12\"\u003eTM\u003c\/span\u003e\u003c\/span\u003e\u003cspan lang=\"EN-US\" data-contrast=\"auto\"\u003e for long-term plumping results \u0026amp; spicy Chili Fruit Extract and Ginger Root Oil for immediate plumping* with a tingle. This sharpenable pencil liner comes in 6 life-proof, richly pigmented shades.\u003c\/span\u003e\u003cspan data-ccp-props=\"{}\"\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"mso-para-margin-top: 0in; mso-para-margin-right: 0in; mso-para-margin-bottom: 8.0pt; mso-para-margin-left: 0gd; text-indent: 0in; mso-char-indent-count: 0; line-height: 115%; mso-outline-level: body-text; mso-hyphenate: auto; mso-vertical-align-alt: auto; margin: 0in 0in 8.0pt 0in;\"\u003e100% experienced immediately plumper looking lips, full coverage color \u0026amp; comfortable wear*\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-left: 0in; text-indent: -.1pt;\"\u003e94% agree does not bleed or transfer all day\u003c\/p\u003e\u003cp class=\"MsoNormal\" style=\"margin-left: 0in; text-indent: -.1pt;\"\u003e*Results observed in a consumer panel survey \u0026amp; clinical test\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Go All Pout","offer_id":45228866666605,"sku":"M058110001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"120 Over The Top","offer_id":45228866699373,"sku":"M058120001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"130 Hot Tamale","offer_id":45228866732141,"sku":"M058130001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"140 Twice As Spice","offer_id":45228866764909,"sku":"M058140001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"150 Hotshot","offer_id":45228866797677,"sku":"M058150001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"160 Fire Sign","offer_id":45228866830445,"sku":"M058160001","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_KeepItFull_PlumpingLipliner_110_PDP_PoductWithSwatch_1.png?v=1779679991"},{"product_id":"highly-rated-lash-extensions-mascara","title":"Highly Rated Lash Extensions Mascara","description":"\u003cp data-mce-fragment=\"1\"\u003eCan I get an extension on that? 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Infused with Shea Butter \u0026amp; Castor Seed Oil, this power-house mascara also helps nourish and condition lashes as you wear it.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Black","offer_id":45228866863213,"sku":"M0091100001","price":3.0,"currency_code":"USD","in_stock":true},{"title":"120 Brown","offer_id":45228866895981,"sku":"M009120001","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_HighlyRated_LashExtensions_PDP_ProductWithSwatch_2.png?v=1779679993"},{"product_id":"keep-it-full-maxxx-balmshell-lip-plumping-balm","title":"Keep It Full Maxxx Balmshell Lip Plumping Balm","description":"\u003cp class=\"MsoNormal\"\u003eThis ‘fire’ formula brings the heat in a cushiony balm loaded with cooling, intensely tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture-rich Mango butter, Vitamin E \u0026amp; a blend of oils (avocado, jojoba \u0026amp; camellia seed) nourishes while Hyaluronic Filling Spheres, Capsicum \u0026amp; Maxi-Lip™ work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve plump looking lips in just one swipe.\u003c\/p\u003e\u003cp\u003eConsumer Claims\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e100% said lips appeared more hydrated*\u003c\/li\u003e\n\u003cli\u003e96% experienced increased lip volume \u0026amp; fullness for a maximum plumping effect*\u003c\/li\u003e\n\u003cli\u003e93% felt they achieved doctor’s office worthy plumping without the needle*\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*Based on consumer perception survey \u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"100 Original","offer_id":45228866928749,"sku":"LGL227-100","price":2.4,"currency_code":"USD","in_stock":true},{"title":"230 Sparkling Pink","offer_id":45228866961517,"sku":"L146230001","price":2.4,"currency_code":"USD","in_stock":true},{"title":"240 Luminoso","offer_id":45228866994285,"sku":"L146240001","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/Balmshell_PDP_Product_Swatch.png?v=1779679994"},{"product_id":"conceal-perfect-blur-out-skin-tint","title":"Conceal + Perfect Blur Out Skin Tint","description":"\u003cp class=\"MsoNormal\"\u003eSoft filtered skin is just a swipe away. This ultra-blurring, nourishing formula melts onto skin delivering buildable light-to-medium coverage with a natural soft-matte, second skin finish. Infused with moisturizing Murumuru Butter, Vitamin C-rich Guava Fruit Extract \u0026amp; antioxidant Vitamin E, Conceal + Perfect Blur Out Skin Tint Stick is designed to effortlessly blur lines, even tone, \u0026amp; help hydrate skin. Available in 25 flexible shades made to flatter all tones.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"01","offer_id":45228867027053,"sku":"M048001001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"02","offer_id":45228867059821,"sku":"M048002001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"03","offer_id":45228867092589,"sku":"M048003001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"04","offer_id":45228867125357,"sku":"M048004001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"05","offer_id":45228867158125,"sku":"M048005001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"06","offer_id":45228867190893,"sku":"M048006001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"07","offer_id":45228867223661,"sku":"M048007001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"08","offer_id":45228867256429,"sku":"M048008001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"09","offer_id":45228867289197,"sku":"M048009001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":45228867321965,"sku":"M048010001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":45228867354733,"sku":"M048011001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":45228867387501,"sku":"M048012001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"13","offer_id":45228867420269,"sku":"M048013001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"14","offer_id":45228867453037,"sku":"M048014001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"15","offer_id":45228867485805,"sku":"M048015001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"16","offer_id":45228867518573,"sku":"M048016001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"17","offer_id":45228867551341,"sku":"M048017001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"18","offer_id":45228867584109,"sku":"M048018001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"19","offer_id":45228867616877,"sku":"M048019001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"20","offer_id":45228867649645,"sku":"M048020001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"21","offer_id":45228867682413,"sku":"M048021001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"22","offer_id":45228867715181,"sku":"M048022001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"23","offer_id":45228867747949,"sku":"M048023001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"24","offer_id":45228867780717,"sku":"M048024001","price":3.7,"currency_code":"USD","in_stock":true},{"title":"25","offer_id":45228867813485,"sku":"M048025001","price":3.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_C_P_BlurOutSkinTint_01_PDP_PoductWithSwatch_1.png?v=1779679998"},{"product_id":"keep-it-full-glossy-plumping-balm","title":"Keep It Full Glossy Plumping Balm","description":"\u003cp\u003e\u003cspan data-teams=\"true\"\u003e\u003cspan dir=\"ltr\"\u003eTurn shine \u0026amp; volume all the way up! Milani Keep It Full Glossy Plumping Balm is the ultimate 3-in-1 multi-tasker delivering glossy shine, balm-like comfort \u0026amp; a plumped up pout both immediately and over time. Made with volumizing Maxi-Lip™, mango seed butter \u0026amp; a hydrating blend of apricot, pomegranate and Kalahari melon oils, this creamy formula glides on smoothly coating lips with a subtle cooling sensation while comfortably plumping. After just 4 weeks of daily use, Keep It Full Glossy Plumping Balm is clinically proven to deliver increased lip volume. Choose from 12 universally flattering shades - or stash them all. You know you want to.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClinically proven to increase lip volume after 4 weeks** \u003c\/li\u003e\n\u003cli\u003e100% felt lips were hydrated, nourished \u0026amp; instantly softer \u0026amp; smoother*\u003c\/li\u003e\n\u003cli\u003e100% saw a clinically measured increase in lip hydration by an average of 22.5% after 1 application*\u003c\/li\u003e\n\u003cli\u003e93% felt all-day hydration \u0026amp; smoother looking Iips over time.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e*based on consumer \u0026amp; clinical testing; 4WK clinical results based on daily use.\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Ballet","offer_id":45228867846253,"sku":"M047110001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"120 Ribbon","offer_id":45228867879021,"sku":"M047120001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"130 Puff","offer_id":45228867911789,"sku":"M047130001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"140 Moi","offer_id":45228867944557,"sku":"M047140001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"150 Hazel","offer_id":45228867977325,"sku":"M047150001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"160 Honey","offer_id":45228868010093,"sku":"M047160001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"170 Spice","offer_id":45228868042861,"sku":"M047170001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"180 Jam","offer_id":45228868075629,"sku":"M047180001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"190 Bisou","offer_id":45228868108397,"sku":"M047190001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"200 Chili","offer_id":45228868141165,"sku":"M047200001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"210 Lana","offer_id":45228868173933,"sku":"M047210001","price":3.4,"currency_code":"USD","in_stock":true},{"title":"220 Truffle","offer_id":45228868206701,"sku":"M047220001","price":3.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_KeepItFull_PlumpingBalm_110_PDP_ProductWithSwatch.png?v=1779680000"},{"product_id":"stay-put-tinted-brow-mousse","title":"Stay Put Tinted Brow Mousse","description":"\u003cp class=\"MsoNormal\"\u003eTake brows from thick to thicker \u0026amp; lock them in for the long-haul! Stay Put Tinted Brow Mousse has your brows covered- covered in an ultra-nourishing, high-pigment tint that is. This buildable, thickening mousse is infused with Shea Butter, Jojoba Seed Oil \u0026amp; hair nourishing Panthenol Vitamin B5 to condition brows while taming \u0026amp; boosting them to their lushest, fullest arch. 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Now available in shade Brown Black.\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e 93% of consumers saw extreme volume \u0026amp; instant lift*\u003c\/p\u003e\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cp\u003e90% of consumers saw instant length*\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cp\u003eUp to 24HR wear\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cp\u003eIntense black formula applies seamlessly without clumping or smudging \u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cp\u003eHourglass-shaped, molded brush coats every lash\u003c\/p\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\u003cp\u003eEnhanced with Castor Oil and plant and fruit-based waxes\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp data-mce-fragment=\"1\"\u003e*Results observed in a consumer panel survey\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003ca href=\"https:\/\/www.milanicosmetics.com\/pages\/get-the-look-lo\" title=\"Get The Look Lo\" data-mce-href=\"https:\/\/www.milanicosmetics.com\/pages\/get-the-look-lo\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1824\/2901\/files\/Lo_GetTheLook_Tablet_Header_480x480.gif?v=1649814479\" style=\"float: right;\" data-mce-src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1824\/2901\/files\/Lo_GetTheLook_Tablet_Header_480x480.gif?v=1649814479\"\u003e\u003c\/a\u003e\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\u003cp data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"Milani Cosmetics","offers":[{"title":"110 Brown Black","offer_id":45228873777261,"sku":"M0141100001","price":2.6,"currency_code":"USD","in_stock":true},{"title":"115 Intense Black","offer_id":45228873810029,"sku":"EMA108-115","price":2.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_HighlyRated_AntiGravity_110_PDP_ProductWithSwatch.png?v=1779680045"},{"product_id":"stay-put-brow-pomade","title":"Stay Put® Brow Color","description":"\u003cdiv class=\"dtl-cont-info\"\u003e\u003cp\u003eGoing nowhere ... but that's none of our business! 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If your brows could text, they'd probably say: \"Felt cute, might Stay Put ...\" \u003c\/p\u003e\u003c\/div\u003e","brand":"Milani Cosmetics","offers":[{"title":"01 Soft Brown","offer_id":45228873842797,"sku":"MBRP-01","price":2.4,"currency_code":"USD","in_stock":true},{"title":"02 Natural Taupe","offer_id":45228873875565,"sku":"MBRP-02","price":2.4,"currency_code":"USD","in_stock":true},{"title":"03 Medium Brown","offer_id":45228873908333,"sku":"MBRP-03","price":2.4,"currency_code":"USD","in_stock":true},{"title":"04 Brunette","offer_id":45228873941101,"sku":"MBRP-04","price":2.4,"currency_code":"USD","in_stock":true},{"title":"05 Dark Brown","offer_id":45228873973869,"sku":"MBRP-05","price":2.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0711\/1760\/2925\/files\/1_StayPut_BrowColor_01_PDP_PoductWithSwatch.png?v=1779680047"},{"product_id":"stay-put-eyeliner","title":"Stay Put® Eyeliner","description":"\u003cdiv class=\"dtl-cont-info\"\u003e\u003cp\u003eStay Put goals! 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